What types of design projects does Alexander af Ekenstam take on?

Alexander works on product design, service design, and UX research projects. He is particularly experienced with B2B platforms, admin portals, and e-commerce. He prefers longer engagements (3+ months) where he can make meaningful impact.

Does Alexander work remotely or on-site?

Both. He is remote-first but can work on-site in Stockholm when needed. He has successfully delivered multi-year projects working primarily remote with occasional on-site workshops.

Can Alexander help with design systems?

Yes, he has contributed to and built design systems for Tre, Telia, and other enterprise clients. He can help establish a system from scratch or extend an existing one.

What industries does Alexander have experience in?

Telecommunications (Tre, Telia, Ericsson), Marketing Technology/MarTech (Voyado), Automotive (Volvo via BBH Stockholm), E-commerce & Retail (Marshall/Urbanears, Panini), SaaS & Business Platforms, and Entertainment & Media.

Alexander af Ekenstam

Independent Product Designer & UX Consultant

Stockholm, Sweden

About

Senior product designer in Stockholm specialising in complex, human-centred projects and zero‑to‑one design.

Independent design consultant for 10 years with 15+ years total experience across research, service and product design.

First designer on multi‑year B2B portals for enterprise clients.

Enjoys collaborating with stakeholders, engineers and the whole team to drive progress. Driven by curiosity, problem solving and a growth mindset.

Evaluating daily how different AI-tools can assist me in the most productive and qualitative way throughout the design process.

Selected Work

View detailed case studies for each project:

Tre Nordic - Business Admin Portal

Role: Product Designer | Period: 2023 – Present

Designing custom business admin portal for Sweden and Denmark telecom customers, handling users from single subscriptions to thousands. Focus on scalable business solutions and design systems.

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Voyado - Research Process & Design System

Role: UX Lead | Period: 2022

Established research processes and methodologies as UX Lead for a Swedish marketing platform serving retail and e-commerce companies.

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BBH Stockholm - Volvo Enterprise Apps

Role: Interim UX Lead | Period: 2022

Worked on Volvo Enterprise Apps design system and Volvo Service app in collaboration with Apple.

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Telia - Business E-commerce

Role: Product Designer | Period: 2018-2022

Designed business e-commerce platform for Sweden's largest telecom provider. Led customer research, designed checkout flows and basket aggregation for business approval workflows.

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Marshall / Zound Industries - Brand Research

Role: Service Designer | Period: 2020

Recruited target group individuals for user research via anonymous social media advertising. Conducted usability testing and designed product comparison wireframes.

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Panini Internazionale - Digital Transformation

Role: Service Designer | Period: 2017

Field research and brand strategy for healthy fast-food chain's digital transformation. Interviewed store managers and customers, contributed to product strategy.

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Speakerbox - App Redesign

Role: UX Designer | Period: 2017

Redesigned mobile app for live stream service enabling sports fans to engage with influencers and teams.

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Services

Product Design & Strategy
UX Lead / UX Design
Design Systems Development
User Research & Research Process Setup
Business Portal & Admin Interface Design
Mobile App Design
UI Design

Industries

Telecommunications (Tre, Telia, Ericsson)
Marketing Technology (Voyado)
Automotive (Volvo)
E-commerce & Retail (Marshall, Urbanears)
SaaS & Business Platforms

Frequently Asked Questions

What types of projects do you take on?: Product design, service design, and UX research projects. Particularly experienced with B2B platforms, admin portals, and e-commerce. Prefer longer engagements (3+ months).
Do you work remotely or on-site?: Both. Remote-first but can work on-site in Stockholm when needed.
Can you help with design systems?: Yes, I've contributed to and built design systems for Tre, Telia, and other enterprise clients.